Be so well informed, learned, and cultivated so people are drawn to you for their own enlightenment

To the enlightened, the ones who see things differently, not fond of the status quo or the existing state, and want the world to be better. You can disagree with them too much, and you can argue with them even more, but you cannot ignore them, and you cannot underestimate them, because they always change things as they push the human race forward.